
Moonshot Survey 1
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Draft Overview of Current Repertoire Selection Process
Thanks for participating in Moonshot!
GENERAL INSTRUCTIONS:
Please review each section of the overview below and then respond to the corresponding questions.
You may complete the survey in one or multiple sessions. To return to the survey, bookmark this URL or reaccess the link in the email you received. Your responses must be completed no later than:
The survey is designed to take about an hour. After entering your basic information, you may answer those questions you wish to and skip others. Comments are optional. We recognize the value of your time and appreciate your engaging at the level that works best for you.
Important!
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In the Survey below, Overview excerpts appear in black.
Survey instructions and questions appear in blue.
Note: this document is being developed through “deep dive” work sessions with the Key Players from the Company and additional input from Survey Respondents to provide a snapshot of context and practices as of 2020-21.
Moonshot Evolving Lexicon (Words we use a lot and what we mean by them.)
Considerations: The complex of themes, values, context and issues that are weighed as the Company makes decisions about plays being reviewed for possible production.
Key Considerations: Those considerations that are central to the Company’s identity, purpose, and current situation.
Success Indicators: The markers of the Company’s artistic and organizational goals for a production.
Artistic and Non-Artistic: We’re interested in considerations and success indicators that are artistic (quality of script, performances, production, etc.) and non-artistic (financial, logistical, organizational, etc.). Some considerations/indicators can be both. Our related queries are not a bucketing exercise, but the casting of two different nets to increase our catch - and overall understanding of the full range of key considerations and success indicators at play. For purpose of this survey, considerations/indicators deemed to fall between have been included under non-artistic.
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Section 1: Your Info (Required)
Please input your basic information.
Job title/Association with the Company
Perspective(s) you bring: (Check all that apply)
In a sentence or two, describe your role(s) with the Company
Are you directly involved in play and/or season selection? (As a decision maker, contributor, and/or advisor.)
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If yes, briefly explain your role:
Year of first association with the Company
Survey responses will be reported in aggregate. In certain instances attributing an individual response or reporting an unattributed individual response can be useful. Please instruct us regarding your preference should such instances arise:

Section 2: Draft Overview and Related Questions
Throughout this survey, we’re looking for key ideas only. “Bullet point” ideas/short sentences, not paragraphs. Your perspective.
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Identity and Core Purpose
Here, we’re not looking for existing mission and vision statement language - but rather what you see as the most important elements of this Company’s mission, vision, values and aesthetic (without referencing the website/existing documents).
Where indicated, in your own words, what would you say are the most important elements of:
Mission
Vision
Values
Aesthetic

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Organizational Context and Factors Relevant to Play and Season Selection
(Feel free to skip any questions that cover unfamiliar territory.)
Organization Fundamentals
Please review these organization fundamentals with an eye to clarity and any key elements we might have missed. Note any suggested clarifications/additions where indicated.
Current Challenges/Opportunities/Big Picture Goals (near-term horizon)
Review the following near-term challenges, opportunities and big picture goals, and think about their relevance to play selection and season planning. Note any suggested clarifications/additions where indicated.

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Play and Season Selection Processes
The Overview is divided into play and season selection.
Please review each section for clarity and completeness and respond to the questions, using bullet points or short sentences. If you have nothing to add, skip to the next section.
Play Vetting and Selection Process
Any suggested changes, additions or other comments to this description of the current play selection process?
Key Artistic Considerations in Play Selection
Review the outline of key artistic considerations below and, from your own perspective, rate the importance of each using the following scale:
1 = unimportant
2 = somewhat important
3 = important
4 = very important
5 = critically important.
(You are rating importance of each consideration to play selection, not rating these considerations against each other.)
Feel free to provide brief comments or questions where indicated. If you are unsure of importance, leave the rating blank.
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Any comments regarding the artistic considerations in play selection? If so, please note.
Are there other artistic considerations you believe rise to a #4 or #5 in importance?
If so, please note.
Key Non-Artistic Considerations in Play Selection
Review the key non-artistic considerations below and, from your own perspective, rate the importance of each using the following scale:
1 = unimportant
2 = somewhat important
3 = important
4 = very important
5 = critically important.
(You are rating importance of each consideration to play selection, not rating these considerations against each other.)
Feel free to provide brief comments or questions where indicated. If you are unsure of importance, leave the rating blank.
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Any comments regarding the non-artistic considerations in play selection? If so, please note.
Are there other non-artistic considerations you believe rise to a #4 or #5 in importance?
If so, please note.

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Key Artistic Success Indicators for Plays Produced
How we know we're successful — by our own measures.
Please review this list of artistic success indicators for plays selected and produced. Briefly comment on any that are confusing, that you disagree with, or that you'd articulate differently.
Comments on artistic success indicators for plays?
Any additional artistic success indicators for plays you'd suggest?
Key Non-Artistic Success Indicators for Plays Produced
Please review this list of non-artistic success indicators for plays selected and produced. Briefly comment on any that are confusing, that you disagree with, or that you'd articulate differently.
Comments on non-artistic success indicators for plays?
Any additional non-artistic success indicators for plays you'd suggest?

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Current Season Selection Process
Any suggested changes/additions or other comments to the Season Selection Process?
Key Considerations in Season Selection
Review the outline of key considerations below and, from your own perspective, rate the importance of each using the following scale:
1 = unimportant
2 = somewhat important
3 = important
4 = very important
5 = critically important.
(You are rating importance of each consideration to season selection, not rating these considerations against each other.)
Feel free to provide brief comments or questions where indicated. If you are unsure of importance, leave the rating blank.
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Any comments regarding the considerations in season selection? If so, please note.
Are there other considerations you believe rise to a #4 or #5 in importance?
If so, please note.
Key Non-Artistic Considerations in Season Selection
Review the outline of key non-artistic considerations below and, from your own perspective, rate the importance of each using the following scale:
1 = unimportant
2 = somewhat important
3 = important
4 = very important
5 = critically important.
(You are rating importance of each consideration to season selection, not rating these considerations against each other.)
Feel free to provide brief comments or questions where indicated. If you are unsure of importance, leave the rating blank.
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Any comments regarding the non-artistic considerations in season selection? If so, please note.
Are there other non-artistic considerations you believe rise to a #4 or #5 in importance?
If so, please note.

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Key Artistic Success Indicators for Overall Season
Please review this list of artistic season success indicators. Briefly comment on any that are confusing, that you disagree with, or that you'd articulate differently.
Comments on overall season artistic success indicators?
Any additional overall season artistic success indicators you'd suggest?
Key Non-Artistic Success Indicators for Overall Season
Please review this list of non-artistic season success indicators. Briefly comment on any that are confusing, that you disagree with, or that you'd articulate differently.
Comments on non-artistic success indicators for overall season?
Any additional non-artistic success indicators for overall season you'd suggest?
Approach to Risks
Please review this summary of UrbanTheater Company’s approach to risks, and think about it in connection with play selection and season planning. Note any suggested clarifications/additions where indicated.
Comments on approach to risks?

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Past Production “Hits” and “Misses”
Sometimes a theater company produces work that is deeply satisfying by artistic and/or financial, logistical and organizational measures and standards. Sometimes that’s not the case. In the next stage of research, Moonshot will pay particular attention to plays that represent a range of outcomes.
Please consider those productions you experienced or recall from the list below and respond to the questions. For purpose of our inquiry, we are looking at both artistic success/disappointment and non-artistic (financial, institutional, and other) success/disappointment.
This is a subjective exercise. Results, tabulated in the aggregate, will inform which productions are studied in greater depth.
Please check all of the following productions that you were involved in and/or experienced as an audience member:
Within each of the following categories, list 3-4 plays that, in your opinion:
Were particularly successful by artistic standards (quality of script, performances, production, etc.)
Were particularly successful by non-artistic measures and standards (financial, logistical, organizational, etc.)
Were particularly disappointing by artistic standards
Were particularly disappointing by non-artistic measures and standards
While we’ll be delving into the “why’s” of success/disappointment later in the Moonshot process, feel free to briefly comment on your sense of the “why’s” for any of the shows you listed.

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Almost Done!
Any other observations/thoughts/comments you think would be helpful to further informing our collective understanding of the current play and season selection process?
Thank you for participating in this process. Are there any observations/thoughts/comments you would like to share with us regarding survey design, interface or your experience of taking the survey?
How long did it take you to complete the survey?
All done - or - No, not yet!
Lastly, let us know when you’ve completed the survey by checking the box below.
I have completed the survey.
Thank you again for participating in Moonshot! A reminder that you may return and complete or update your responses anytime through
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