
Moonshot Survey 1
Remy Bumppo Theatre Company
Margaret McCloskey
Draft Overview of Current Repertoire Selection Process
Thanks for participating in Moonshot!
As you know, Remy Bumppo Theatre Company is participating as a case study in this exciting research. Consultants Nick Rabkin, Kristin Patton, and Logan Jones have met with “Key Players” Nick Sandys, Ian Frank and Margaret McCloskey for a deep dive into RBTC’s play and season selection process, and have drafted an overview of how RBTC makes these complex decisions. This survey will broaden input and perspective on this work, and help identify past productions for further study.
GENERAL INSTRUCTIONS:
Please review each section of the overview below and then respond to the corresponding questions.
You may complete the survey in one or multiple sessions. To return to the survey, bookmark this URL or reaccess the link in the email you received. Your responses must be completed no later than:
The survey is designed to take about an hour. After entering your basic information, you may answer those questions you wish to and skip others. Comments are optional. We recognize the value of your time and appreciate your engaging at the level that works best for you.
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In the Survey below, Overview excerpts appear in black.
Survey instructions and questions appear in blue.
Note: this document is being developed through “deep dive” work sessions with the Key Players from the Company and additional input from Survey Respondents to provide a snapshot of context and practices as of 2020-21.
Moonshot Evolving Lexicon (Words we use a lot and what we mean by them.)
Considerations: The complex of themes, values, context and issues that are weighed as the Company makes decisions about plays being reviewed for possible production.
Key Considerations: Those considerations that are central to the Company’s identity, purpose, and current situation.
Success Indicators: The markers of the Company’s artistic and organizational goals for a production.
Artistic and Non-Artistic: We’re interested in considerations and success indicators that are artistic (quality of script, performances, production, etc.) and non-artistic (financial, logistical, organizational, etc.). Some considerations/indicators can be both. Our related queries are not a bucketing exercise, but the casting of two different nets to increase our catch - and overall understanding of the full range of key considerations and success indicators at play. For purpose of this survey, considerations/indicators deemed to fall between have been included under non-artistic.
December 9

Remy Bumppo Theatre Company
Section 1: Your Info (Required)
Please input your basic information.
Job title/Association with the Company
Perspective(s) you bring: (Check all that apply)
In a sentence or two, describe your role(s) with the Company
Are you directly involved in play and/or season selection? (As a decision maker, contributor, and/or advisor.)
No
Yes
If yes, briefly explain your role:
Year of first association with the Company
Survey responses will be reported in aggregate. In certain instances attributing an individual response or reporting an unattributed individual response can be useful. Please instruct us regarding your preference should such instances arise:

Section 2: Draft Overview and Related Questions
Throughout this survey, we’re looking for key ideas only. “Bullet point” ideas/short sentences, not paragraphs. Your perspective.
Remy Bumppo Theatre Company
Identity and Core Purpose
Here, we’re not looking for existing mission and vision statement language - but rather what you see as the most important elements of this Company’s mission, vision, values and aesthetic (without referencing the website/existing documents).
Where indicated, in your own words, what would you say are the most important elements of:
Mission
Vision
Values
Aesthetic

Remy Bumppo Theatre Company
Organizational Context and Factors Relevant to Play and Season Selection
(Feel free to skip any questions that cover unfamiliar territory.)
Organization Fundamentals
Please review these organization fundamentals with an eye to clarity and any key elements we might have missed. Note any suggested clarifications/additions where indicated.
Types of Work
- Known for revivals of modern classics
- “We do the seminal works of established playwrights”
- “We do the seminal works of established playwrights”
- Revivals of forgotten classics
- New adaptations
- Foreign classics
- Classic novels
- Foreign classics
- New plays that champion language
- The way writer uses language is unique
- Language front and center in how it moves
- Fascination with how language works
- Example: Hang — language used in a startling way
- The way writer uses language is unique
- The Father intellectual challenge in the structure/ideas
- For us and for the audience
- For us and for the audience
- Classics to be
- Defining why we think so
- Timeless quality that presents new plays as future classics
- Defining why we think so
- What canonical means to us
- Engender conversations
- Engender conversations
Ensemble Based: Core Ensemble
- Currently 6 Actors, time of change
- 5 active: Nick Sandys, Greg Matthew Anderson, Anabell Armour, Linda Gillum, Eliza Stoughton
- Peter Davis recently retired and left Chicago, wants to remain engaged
- 3 have left the Core Ensemble this year
- Kelsey Brennan - now full-time at American Players Theatre, still interested in projects
- Shawn Douglass - career and life shift - had been contemplating leaving for 5 years
- David Darlow - had been inactive beyond participating in season shows due to family and other commitments for some time. Resigned November 2019
- Kelsey Brennan - now full-time at American Players Theatre, still interested in projects
- 5 active: Nick Sandys, Greg Matthew Anderson, Anabell Armour, Linda Gillum, Eliza Stoughton
- Ensemble role
- Role in Play and Season selection
- Try to involve in season as actors or directors
- No audition (unless requested by outside director under special circumstances)
- If want a role, they ask and get first consideration
- Nick is the arbiter
- Good faith effort but no commitment they will be hired and understanding they will not have opportunities every season
- Emphasis on choosing plays for season before considering casting is nominally agreed upon, as is the need for inclusion--but the realities of those choices unclear.
- No audition (unless requested by outside director under special circumstances)
- Ensemble role has always been complex and confusing.
- Choosing repertoire important part of ensemble identity & value
- There’s a lack of clarity around individual roles/expectations and individual and group accountability.
- Only reference to Ensemble in bylaws is that there is one Ensemble ex officio board seat.
- Only other articulation of Ensemble role in connection with the 2012 Organization Profile developed in connection with initial strategic planning process
- Some but not all wish for more “hands on” role
- Continuity of individual and collective Core Ensemble engagement (outside defined actor/director roles) an ongoing challenge
- Only reference to Ensemble in bylaws is that there is one Ensemble ex officio board seat.
- Choosing repertoire important part of ensemble identity & value
- Ensemble engagement complicated by busier, established careers and other commitments as well as differing interests
- Thus less engaged when not directly involved
- Longtime Ensemble members have moved on to other projects and more urgent parts of their lives so doing this type of work a lesser priority over time.
- Younger Ensemble members not as determined to do "classically based" work
- Thus less engaged when not directly involved
- Personal politics and social media profiles now play part in "community" character. Not just “who are we?” But who do we appear to be?
- Role in Play and Season selection
- Complex leadership dynamics:
- Group memory of leader who had the natural authority of founder and patron. And earlier time when there was a big artistically-based decision that didn’t fit the budget and James determined to produce anyway by funding the gap.
- Current leader is one of the core ensemble and line between leader and ensemble member a confusing duality.
- Current leader trying to be less "privileged white male in power" but is "pwmip" at time society, sector, and RBTC recognizing need and struggling with how to navigate from pwmip hegemony to more representative work, audiences, leadership and institutions
- Current leader trying to be less "privileged white male in power" but is "pwmip" at time society, sector, and RBTC recognizing need and struggling with how to navigate from pwmip hegemony to more representative work, audiences, leadership and institutions
- Group memory of leader who had the natural authority of founder and patron. And earlier time when there was a big artistically-based decision that didn’t fit the budget and James determined to produce anyway by funding the gap.
- “Core Ensemble” relatively new title
- Initially named Artistic Associates by James
- Titles got really confusing when additional ring of artists added several years ago and with “Associate” title taken, Nick called them “Ensemble”
- To solve: “Core Ensemble” for core artists and “Associate Artists” for honorary associates.
- Initially named Artistic Associates by James
Season Model
- Currently and Traditionally 3 show season
- 4 has long been the aspiration
- Only achieved in 16-17 — and only second time in company’s history
- This year 4 shows in 12 months, but not within one season
- Only achieved in 16-17 — and only second time in company’s history
- 7 potential slots
- Early fall
- Mid fall
- Holiday
- Winter
- Early spring
- Late spring
- Summer
- Early fall
- For many years — Mid fall, Holiday, and Early spring
- Holiday slot
- Requires show that will work in the slot
- No holiday show last season or this
- Requires show that will work in the slot
- Holiday slot
- In the last 2 seasons, began to experiment and explore other scheduling opportunities
- This year: Early Fall, Winter, Late Spring
- August opening to avoid September crush
- August opening to avoid September crush
- This year: Early Fall, Winter, Late Spring
- Which slots based both on Show and Facility factors
- In sudden move from Greenhouse to Theater Wit last year, parameters fell into Wit availability
- In sudden move from Greenhouse to Theater Wit last year, parameters fell into Wit availability
- Seek to avoid heavy competition - particularly for openings
- “Traditional theatre season” has been September through May
- Habit has been to avoid September openings
- Now “traditional season” changing as others shift and adapt
- Habit has been to avoid September openings
- Reference League of Chicago Theatres opening schedule when choosing slots
- “Traditional theatre season” has been September through May
Audience
- Just completed demographic survey
- Primarily white
- Predominantly over the age of 55
- Significant portion over the age of 65
- About 65% Female
- College educated
- Upper Middle Class
- Mostly from the city
- About 70% from Chicago Zip
- North side, Goldcoast
- North side, Goldcoast
- 15%-20% from northern suburbs
- Evanston, Wilmette
- Evanston, Wilmette
- * These numbers are for overall audience
- Subscriber base even more concentrated
- Subscriber base even more concentrated
- About 70% from Chicago Zip
- Variation in data attributable to artists involved in production
- Primarily white
- 1100 subscribers
- High was 1400 In ‘11-12
- High was 1400 In ‘11-12
- 5500 attendance
- 8722 capacity
- 10 year average 7500
- Had significantly more capacity at Greenhouse
- Had significantly more capacity at Greenhouse
- 8722 capacity
- Subscribers followed move to Wit
- Retention rate 80%, up from 70%
- Retention rate 80%, up from 70%
- Single ticket audience slowly eroding
- Made up for declining attendance with increased pricing
- With lots of ups and downs, average income essentially flat over last 12 years
- Made up for declining attendance with increased pricing
Staff
- 6 Full Time
- Producing Artistic Director
- Managing Director
- Associate Artistic Director
- Operations Director
- Marketing Manager
- Patron and Donor Services Manager
- Producing Artistic Director
- Part Time
- Production Manager
- Technical Director
- Seasonal office support person - subscription season
- Casting Director (paid position?)
- 6-15 interns per year
- Casting, Development, Marketing/Graphics, Artistic, Special Events
- Casting, Development, Marketing/Graphics, Artistic, Special Events
- Production Manager
Artists
- 6 Core Ensemble
- 7 Associate Artists
- Honorary title
- Invited by Nick
- Currently:
- 4 Designers
- 1 Stage Manager
- 1 Production Manager
- 1 Director
- 4 Designers
- Not involved in Season selection
- First to go to (after Core Ensemble) once have season
- Honorary title
- 20 actors in current season
- Highest 27, with exception of 42 with 4th show in ‘16-17
- Highest 27, with exception of 42 with 4th show in ‘16-17
- 13 AEA contracts
- 12 obligated
- 3 SM
- 3 SM
- CAT 2 or 3
- 12 obligated
- 5-6 designers/show, 15-20 in season
- Includes movement and vocal
- Includes movement and vocal
- 3 SM & crew/show, 9 in season
- 4 build crew
- 18-20 build & electrics crew per season
- 90-100 Artists/Season overall
Board
- 14 outside directors
- Traditionally 12-16
- Traditionally 12-16
- Plus 3 ex officio voting members
- Producing Artistic Director
- Managing Director
- Core Ensemble Representative
- 3 year term
- 3 year term
- Producing Artistic Director
- Bylaws say 15 directors
- Traditionally 12-16 outside members
- Strong retention
- On average, turnover in one position/year
- Strong retention
- Junior level for under 40
- 2 current
- Lower give/get, everything else is same
- 2 current
- No term limits
- 2 year officer terms
- 5 board presidents to date, 4 still on board
- 5 board presidents to date, 4 still on board
- Good engagement
- 50% very engaged
- 25% moderately engaged
- 25% lightly engaged
- Seasonal fluidity between moderate and lightly
- Seasonal fluidity between moderate and lightly
- 50% very engaged
- 100% participation in give get
- Board contributions
- $1500 — Board Leadership gift
- Has to be personal give
- Has never been raised since instituted in 2002
- Has to be personal give
- $3500 — additional give/get
- Has increased
- Has increased
- $1500 — Board Leadership gift
- 7 standing committees
- Chaired by Board members
- Include additional community volunteers
- Chaired by Board members
Volunteers
- Non board member committee members
- 80 active community member volunteers involved in gala, office work, events, etc.
Decision-Making Authority
- Artistic
- Producing Artistic Director with input from Associate Artistic Director
- Season Selection
- Core Ensemble
- In process led by Producing Artistic Director and Associate Artistic Director
- Core Ensemble
- Producing Artistic Director with input from Associate Artistic Director
- Organizational
- Producing Artistic Director with Managing Director
- In collaboration with Operations Director
- Day-to-day operations
- Day-to-day operations
- Board oversight
- Large financial decisions
- Approve budget
- Large financial decisions
- In collaboration with Operations Director
- Producing Artistic Director with Managing Director
Financial
- Right around $1 million operating budget (currently $992k)
- Revenue
- 70% contributed
- 30% earned
- 70% contributed
- Expenses
- 67% cost of goods sold
- Includes production staff, & marketing
- Includes production staff, & marketing
- 33% Admin, including development
- 67% cost of goods sold
- Revenue
- $130k in reserve
- $240k in cash in bank
- AEA
- Officially CAT 2
- Currently producing under CAT 3
- Officially CAT 2
Facility
- Theater Wit
- In 2nd season there after 22 years at Greenhouse
- Looks like we’re paying ⅔ of former rent, but flat line when add in Wit box office costs and fees
- 98 seat house. 3 theaters
- Half the seating capacity at Greenhouse greatly impacts upside potential for hits
- Half the seating capacity at Greenhouse greatly impacts upside potential for hits
- Thus far have produced in Theaters 1 and 2
- Have not yet produced in Theater 3 (most flexible - black box), which is most in demand
- 1 of 4 resident companies
- Resident companies get priority
- Some contention of space availability
- Resident companies get priority
- Work through their box office
- Have to sell tickets through Wit’s website
- Have to sell tickets through Wit’s website
- Have already maxed technical and space capabilities
- Grid, dimmers
- Little backstage area
- Very limited dressing room space (limits max cast to 12)
- No real backstage lavatory
- Grid, dimmers
- Patron experience at Wit is much improved from Greenhouse
- 1 level, more accessible
- Better neighborhood
- Lively
- Better dining and parking options
- Not next to college bars
- Lively
- 1 level, more accessible
- Requires more admin time than Greenhouse
- In 2nd season there after 22 years at Greenhouse
- Ravenswood: year to year lease on 2 suites plus storage room
- Admin offices
- 800 sq ft
- Expanded from smaller space off reh. room 2 years ago
- 800 sq ft
- Rehearsal room/green room & prop storage
- 1100 sq ft
- Generate some income from rentals of rehearsal space
- 1100 sq ft
- Storage room
- Admin offices
Current Challenges/Opportunities/Big Picture Goals (near-term horizon)
Review the following near-term challenges, opportunities and big picture goals, and think about their relevance to play selection and season planning. Note any suggested clarifications/additions where indicated.
Challenges
- Competition with over 300 theatres in Chicago
- Larger
- Not competitive for most contested scripts
- Lose artists to bigger theatres
- Not competitive for most contested scripts
- Smaller
- More new small companies coming into the space
- More new small companies coming into the space
- Larger
- Repertoire selection
- Known quantities often more expensive
- Rights
- Changes in acquisition process with playwrights and agents
- Larger theatres hoard rights for hottest titles (for years)
- Changes in acquisition process with playwrights and agents
- Younger artists want to do new work
- Last year did 3 Chicago premieres
- This year 1 world premiere and 1 Chicago premiere
- Audience don’t care about premieres
- Last year did 3 Chicago premieres
- 3 show season risk/constraints
- Known quantities often more expensive
- Artists
- Core Ensemble
- Roles still informed by relationships developed with James
- Aging core artists
- Not a lot of accountability for engagement of wealth of skills
- Can result in “big talk” without follow through into action
- Can result in “big talk” without follow through into action
- Core Ensemble expansion
- More voices in room add complexity and confusion
- Requires greater mission clarity/alignment
- More voices in room add complexity and confusion
- Roles still informed by relationships developed with James
- Risks in giving early stage artists first professional level opportunity
- Core Ensemble
- EDI
- Original mission and work white, white, white
- Company still predominantly white
- Audience expectations a challenge
- Audience expectations a challenge
- Need to diversify
- Artists
- Staff
- Board
- Canon
- Artists
- Casting classics and EDI
- Have stakeholders who see colorblind casting as betrayal of text
- Becoming less of an issue over time
- Becoming less of an issue over time
- Have stakeholders who see colorblind casting as betrayal of text
- Artistic elitism and privilege
- Perception RBTC top of luxury experience for Midsize in Chicago
- Hard to discuss
- “Think theatre” byline underscores
- Authenticity challenge
- Perception RBTC top of luxury experience for Midsize in Chicago
- Original mission and work white, white, white
- Space constraints
- Changes in media/press
- Tensions between the art and the business
- Midsize challenges
- Operating budget size particularly challenging to maintain
- Don’t have access to large company/large donor & foundation support revenue streams
- With staffing required to support operations, more reliant on ticket revenue than smaller theatres whose budgets primarily cover production costs
- Don’t have access to large company/large donor & foundation support revenue streams
- “Flexibility” mixed bag
- Tension between desire/opportunity to be nimble and need for long planning cycles to satisfy stakeholder expectations
- Tension between desire/opportunity to be nimble and need for long planning cycles to satisfy stakeholder expectations
- Budget timing
- Don’t yet have this year’s actuals when budgeting for next year
- And because plays are different and context in which they’ll be received ever changing, estimating ticket revenue isn’t apples to apples
- Don’t yet have this year’s actuals when budgeting for next year
- Operating budget size particularly challenging to maintain
- Organizational identity
- Idea this is an institution vs. idea this is a special club
- Idea this is an institution vs. idea this is a special club
- Don’t have way to define artistic success, evaluate own art
- Sensitive/subjective
- Defining value
- Sensitive/subjective
- Feel stuck on hamster wheel
- Midsize challenges
Opportunities
- Works
- Revivals and classic rep is a niche
- Especially AEA & midsize theatre
- 75% of theatre in Chicago new to Chicago audiences (data analysis by Ian)
- Especially AEA & midsize theatre
- World premiere commissions
- Howard’s End a first for company
- Howard’s End a first for company
- New Work / locally new work
- Create own work in line with aesthetic
- Revivals and classic rep is a niche
- Artists
- Core Ensemble
- The know how for the art form, collective training and experience among Core Ensemble and Staff
- Able to set high bar
- The know how for the art form, collective training and experience among Core Ensemble and Staff
- Expansion of the Ensemble
- Having more voices in the room and more people interested in new ways of doing things/breathing new life into pieces expands interest in theatre community and keeps us fresh
- Having more voices in the room and more people interested in new ways of doing things/breathing new life into pieces expands interest in theatre community and keeps us fresh
- Opportunity to level up early stage artists, professionalism
- Core Ensemble
- Getting smarter at finding opportunities for EDI (Equity, Diversity and Inclusion) and representation
- Co-pro with SRR was opportunity to expand conversation around classics
- Took Great Expectations and gave it to the world, rather than just to the white world
- Took Great Expectations and gave it to the world, rather than just to the white world
- Expanding understanding and ownership / broaden definition of canon
- We can be leaders on this
- We can be leaders on this
- Co-pro with SRR was opportunity to expand conversation around classics
- Audience
- High personal engagement
- Loyal subscriber base
- High renewal rate
- Followed from Greenhouse to Theater Wit
- ⅓ earned income from subscriptions
- 80% subscriber under “early bird” offer
- High renewal rate
- High personal engagement
- Opportunity to identify and define what constitutes success
- Artistically
- Financial/Attendance
- Artistically
Big Picture Goals (2-3 year horizon)
- Get to and be able to sustain 4 play season
- Present for more than 6 months of the year
- Spread out per play risk
- Present for more than 6 months of the year
- EDI
- Expand the ensemble
- Address need/desire to diversify
- Ensemble
- Board
- Staff
- Ensemble
- Expand the ensemble
- Facilities
- Maximize use of current facilities
- Rehearsal space isn’t used ⅔ of year
- Determine what constitutes success at Theater Wit
- Rehearsal space isn’t used ⅔ of year
- Solve for Theater Wit limitations
- Ticket inventory
- Backstage
- Technical capabilities
- Ticket inventory
- Ultimate goals:
- Admin, rehearsal, storage space can control
- Performance space that is a better fit, can control
- Admin, rehearsal, storage space can control
- Maximize use of current facilities
- Audience development
- Complete recovery from ‘17-18
- Get back to where we were 3-4 years ago
- Clarify and move to achieve audience development goals. Have generally been:
- Larger audience (such as Chicago Humanities Festival)
- Younger audience
- Diverse audience more reflective of the city
- Larger audience (such as Chicago Humanities Festival)
- Complete recovery from ‘17-18
- Strategic planning
- Refresh and refocus mission and values
- Clarify vision
- For artistic work
- For institution
- For artistic work
- Align Stakeholder groups
- Greater role clarity
- Particularly core ensemble & board
- Particularly core ensemble & board
- Reconcile long-term planning and tapping the wellspring/maintaining creative integrity
- Maintain purity of art despite challenges
- Refresh and refocus mission and values
- Deliver to our audience experiences of value

Remy Bumppo Theatre Company
Play and Season Selection Processes
The Overview is divided into play and season selection.
Please review each section for clarity and completeness and respond to the questions, using bullet points or short sentences. If you have nothing to add, skip to the next section.
Play Vetting and Selection Process
Who’s who
- Nick and Ian lead process
- Core Ensemble
- Contribute to play vetting process
- Select season for recommendation to staff/board
- Contribute to play vetting process
- Staff confirm production budget/logistics/rights all in place
- Board concurrently approves operating budget with implications for season planning (this year first time season selection and season budgeting integrated)
Initial Sourcing
- Who Sources
- 75% Nick S reads first and passes on most interesting to Ian
- 15% Ian reads first and passes on most interesting to Nick
- 10% artists come across first and pass on to Nick and Ian
- Suggest many more but often already on radar
- Previously Shawn Douglass generated number of ideas
- Suggest many more but often already on radar
- A couple of playwrights and directors we trust submit regularly
- Talking with directors
- “Excessively un-useful” in past
- Process hasn’t been stewarded
- Lack of Director responsiveness
- Those who responded lacked sufficient RB context to offer onpoint suggestions
- Process hasn’t been stewarded
- Last 2 years more responsiveness
- Opportunity to better steward
- Moonshot process may help
- Moonshot process may help
- “Excessively un-useful” in past
- 75% Nick S reads first and passes on most interesting to Ian
- Where Sourced
- Reviews
- Particularly Guardian and other London reviews
- Particularly Guardian and other London reviews
- Tracking specific playwrights
- Other theatres doing similar work
- Orange Tree
- Finsborough
- Mint Theatre (NY)
- Royal Court Theatre
- Hampstead
- Orange Tree
- University Libraries
- DePaul
- Northwestern
- DePaul
- Publishers
- DPS
- French’s
- DPS
- Drawing from own educations
- Oxford Guide to Plays good quick reference UK point of view
- Reviews
- New Avenue - Commissions for new adaptations
- First example: Howards End (Nick initiated, Adaptor: Doug Post)
- Working out process for internally generating more
- Considering Call of the Wild (Ian initiated/Adaptor)
- Considering Call of the Wild (Ian initiated/Adaptor)
- First example: Howards End (Nick initiated, Adaptor: Doug Post)
Play Selection Process
- Background
- Previously:
- Play selection criteria was: artists inherently know approximate size/balance can afford
- Production budgeting wasn’t done until after season selection
- Play selection criteria was: artists inherently know approximate size/balance can afford
- More recently: increasing efforts to more fully inform process. Including:
- Development over last 6-8 years of script library on Google Drive
- Currently about 250 scripts
- Folders for each season’s short list of 12-15 plays
- “What about this?” suggestions from Core Ensemble members added if practical to do so
- Currently about 250 scripts
- Introduction of assessment tools to run for plays under serious consideration to more fully flesh out financial implications of potential selections
- Production budget estimator developed by Director of Operations
- Production budgeting used to start after season selection
- Production budgeting used to start after season selection
- Single ticket estimator developed by Ian
- moves beyond cast size alone as driving determinant of viability
- moves beyond cast size alone as driving determinant of viability
- This year launched new process of integrating Season Selection and Annual Budgeting processes
- Production budget estimator developed by Director of Operations
- Development over last 6-8 years of script library on Google Drive
- Previously:
Script Reading (Year Round)
- Nick & Ian read scripts
- 60 -75 in a typical year
- “Dip into” many more
- Review “with Remy Bumppo spectacles on” (see considerations)
- Discuss in informal, catch as catch can conversations between other duties.
- Add plays of potential interest to Google Drive library
- 60 -75 in a typical year
Core Ensemble Vetting (Late April to August)
- Process starts in late April, intensifies over summer.
- Send ensemble 2 plays at a time to read, then discuss in a 1.5 to 2 hour core ensemble meeting every other week
- Getting ensemble to read the plays is the biggest challenge
- Previously would do live readings but very rare now as lives have gotten more complex
- Many unable to do the reading by discussion deadlines, but still have a voice at the end of the process
- Previously would do live readings but very rare now as lives have gotten more complex
- Difficulty convening
- Target every two weeks but in reality less frequent
- Sometimes only Nick & Ian + one other ensemble member
- Hard to conduct process with many not in the room and plays not necessarily read
- Discussions not particularly focused, lots of casual conversation
- Target every two weeks but in reality less frequent
- Some plays are eliminated at these meetings.
- Consensus based - 1 voice can keep a play on the active list
- Not strictly enforced. Absent members can later ask for a play to be added back into active consideration
- Consensus based - 1 voice can keep a play on the active list
- Getting ensemble to read the plays is the biggest challenge
- This year Core Ensemble read and vetted total of 16 plays, before others were added in discussion
Development of Final Short List (Over Summer)
- Nick and Ian develop final short list from:
- Those titles that have made it through Core Ensemble process
- Others added from google drive library/past consideration/other new sources for diversity and/or season balance
- Run final list contender through rights availability, production budget and single ticket estimator processes below
- End up with 12 - 16 on final short list. Put up on whiteboard
- All deemed to fit RBTC from Nick and Ian’s perspective.
- Passionate about
- Informed by considerations
- Example: this year, just one modern classic of 16, so N and I added second
- Sometimes plays presented/discussed as director/designer/actor “packages”
- Adds complexity of more variables
- If original “package” not feasible/available, question re: prior Core Ensemble enthusiasm provisional
- Adds complexity of more variables
- Example: this year, just one modern classic of 16, so N and I added second
- All deemed to fit RBTC from Nick and Ian’s perspective.
- Those titles that have made it through Core Ensemble process
- Ian and Nick apply for rights
- Related issues:
- Can only hold rights for 40 days before payment required
- Rights requests have to have performance dates attached
- So initial requests generally for “first slot”
- So initial requests generally for “first slot”
- Samuel French will not grant rights more than 18 months in advance.
- Everyone “stacks” rights
- There are a few plays in which RB has invested to hold rights
- There are a few plays in which RB has invested to hold rights
- Can only hold rights for 40 days before payment required
- Networking helps
- Relationships cultivated with playwrights and agents important
- Peer networking to learn who holds what, get heads up on desired title being released by another company
- Relationships cultivated with playwrights and agents important
- Related issues:
- Ian and Nick run potential plays through production budget models developed by Director of Operations
- Continually updated to reflect input from staff and PM, changing Core Ensemble member availability/interest, and different potential season combinations/slots. For example, if we need to add or shift an AEA contract to make our requirements across a season. Or if a show is rehearsing over the holidays and choose to take a hiatus week.
- Continually updated to reflect input from staff and PM, changing Core Ensemble member availability/interest, and different potential season combinations/slots. For example, if we need to add or shift an AEA contract to make our requirements across a season. Or if a show is rehearsing over the holidays and choose to take a hiatus week.
- Ian runs single ticket projections through forecasting model
- Occasional (rare) live readings
Any suggested changes, additions or other comments to this description of the current play selection process?
Key Artistic Considerations in Play Selection
Review the outline of key artistic considerations below and, from your own perspective, rate the importance of each using the following scale:
1 = unimportant
2 = somewhat important
3 = important
4 = very important
5 = critically important.
(You are rating importance of each consideration to play selection, not rating these considerations against each other.)
Feel free to provide brief comments or questions where indicated. If you are unsure of importance, leave the rating blank.
Passes initial Nick and/or Ian filter:
- It’s a good play
- Works as a play
- Craft is there
- Works as a play
- Language
- Text threshold
- Big Ideas
- High stakes writing, language or ideas - risk involved
- Text threshold
- Storytelling
- Transformative journey
- Is there a vision?
- Mode of storytelling expanding into new approaches
- Mode of storytelling expanding into new approaches
- Excited to read
- Transformative journey
- Onstage potential
- Envision finding a way for play to be at its best
- Production demands - is it possible in terms of artistic capacity?
- Envision finding a way for play to be at its best
- EDI and Representation
- Potential for Artist growth
- Value and growth through experience
- Value and growth through experience
It’s a good play
Language
Storytelling
Onstage potential
EDI and Representation
Potential for Artist growth
Any comments regarding the artistic considerations in play selection? If so, please note.
Are there other artistic considerations you believe rise to a #4 or #5 in importance?
If so, please note.
Key Non-Artistic Considerations in Play Selection
Review the key non-artistic considerations below and, from your own perspective, rate the importance of each using the following scale:
1 = unimportant
2 = somewhat important
3 = important
4 = very important
5 = critically important.
(You are rating importance of each consideration to play selection, not rating these considerations against each other.)
Feel free to provide brief comments or questions where indicated. If you are unsure of importance, leave the rating blank.
Passes Nick and Ian practicable filter
- Fits our space
- Fits our potential budget
- Cast size
- Can’t do over 14
- Theater Wit dressing room limitation beyond 12
- Can’t do over 14
- History in Chicago
- When last produced, by whom, etc.
- When last produced, by whom, etc.
- Rights - available or might be?
- Production demands within our organizational capacity
- Case for mission fit
- Sellable idea
- To Board
- Sponsors
- Fundraising opportunities
- To Board
Considerations that fall between or into both Artistic/Non-Artistic:
- What Artists want
- Cultural context
- Political climate
- Particularly Presidential and midterm election years
- Particularly Presidential and midterm election years
- World events
- Current resonance/relevance
- Political climate
- Fits our audience
- Recognition Factor/Audience appeal
- Core Ensemble member roles/opportunities
Fits our space
Fits our potential budget
Cast size
History in Chicago
Rights
Production demands within our organizational capacity
Case for mission fit
Sellable idea
What Artists want
Cultural context
Fits our audience
Recognition Factor/Audience appeal
Core Ensemble member roles/opportunities
Any comments regarding the non-artistic considerations in play selection? If so, please note.
Are there other non-artistic considerations you believe rise to a #4 or #5 in importance?
If so, please note.

Remy Bumppo Theatre Company
Key Artistic Success Indicators for Plays Produced
How we know we're successful — by our own measures.
Please review this list of artistic success indicators for plays selected and produced. Briefly comment on any that are confusing, that you disagree with, or that you'd articulate differently.
Comments on artistic success indicators for plays?
Any additional artistic success indicators for plays you'd suggest?
Key Non-Artistic Success Indicators for Plays Produced
Please review this list of non-artistic success indicators for plays selected and produced. Briefly comment on any that are confusing, that you disagree with, or that you'd articulate differently.
- Single ticket sales
- Total attendance
- % of capacity
- % of capacity
- Average ticket price
- Reviews
- Press, media, PR attention / ease
- Jeff recommendations, nominations, & awards
- Show in harbor on time and to specifications
- Director on budget
- Well managed process
- Director on budget
- Donor feedback
- Future sponsorship interest
- Future sponsorship interest
Success Indicators that fall between or into both Artistic/Non-Artistic:
- Good audience experience
- Of the play
- Of complete experience
- Indicators:
- Audience word of mouth
- Audience feedback
- Board feedback
- Audience word of mouth
- Of the play
Comments on non-artistic success indicators for plays?
Any additional non-artistic success indicators for plays you'd suggest?

Remy Bumppo Theatre Company
Current Season Selection Process
Background
- Used to be fully a core ensemble process, but in recent years has been more budget conscious. “The budget is the season:”
- Selecting a season
- Budgeting it out and realizing too expensive, budget gap
- Needing to make changes in season before bringing budget to board for approval
- 2017-18 planned a 4-show season but had to cut one
- Last season there was a last-minute replacement
- 2017-18 planned a 4-show season but had to cut one
- Historically budget not passed until April. That changes this year with synchronization of season selection and annual budgeting processes.
- History of “boom or bust” and “we don’t get it right that often”
- Under/over budget projections, closest within $10K
- Under/over budget projections, closest within $10K
- Selecting a season
- This year Nick and Ian tried to be fully transparent.
- The 2018-19 budget ended $60K over projected revenue, thus drawing down cash reserves from prior years
- Thus 2020-21 initial target production budget included a $60K cut to deliver a budget matched to last year’s actuals
- Only one possible combination of short list shows achieved that
- Nick and Ian presented that combination as only choice
- Ensemble felt cut out of process. Difficult meeting. Nick & Ian recognized need to go back to the drawing board.
- Scheduled second meeting
- Nick & Ian returned to full short list, evaluating different combos
- Ian ran numbers on 60 possible combos
- Budgets ranged from -$0K to -$40K projected net impact on operating budget
- Ian ran numbers on 60 possible combos
- Starting point was Nick asking Ensemble what passionate about
- Selected a different 3 play season with higher projected budget
- -$27K projected operating budget impact
- Numbers look to work
- This time riskiest production also the cheapest
- -$27K projected operating budget impact
- Nick & Ian returned to full short list, evaluating different combos
- Was difficult and useful in pointing up need for greater role clarity and basis for trust. Role complication factors mentioned previously mean that trust has to be fought for rather than assumed - not necessarily a bad thing, but a different way of thinking than in earlier years
- The 2018-19 budget ended $60K over projected revenue, thus drawing down cash reserves from prior years
- Currently working to improve and reconcile artistic and budgetary inputs
Season Selection Process Steps and Timeline
Core Ensemble Vets Finalists and Recommends Season (September/Early October)
- At Ensemble meeting put Final Short List on the white board and look at different potential combinations.
- Considerations include:
- Production cost and single ticket sales estimates for each show and combination.
- Artists know what size RB can afford and understand need for balance
- Actor personal trajectories/interests factor in
- Production cost and single ticket sales estimates for each show and combination.
- Nick and Ian generally know what combos are likely to work given budgetary limitations and potential plays from the list and share this with the ensemble to help inform process (and do equivalent later with the board when sharing proposed season)
- Important to the artists to have a voice.
- Considerations include:
- Ensemble discusses various combinations and comes to consensus
- Develop proposed season by the end of the meeting
- Develop proposed season by the end of the meeting
- Nick ratifies proposal
Finalization of Decisions and Production Budget (October - December)
- Staff takes two months to develop in-depth budget projections to be as certain as possible that they can afford the season
- Modeled production budget numbers for all plays under serious consideration continually updated as new information comes in to reflect input from staff and PM, changing Core Ensemble member availability/ interest, and different potential season combinations/slots. Examples:
- Need to add or shift an AEA contract to make requirements across season
- If show rehearsing over holidays and decision to take hiatus week.
- Need to add or shift an AEA contract to make requirements across season
- Director of Operations carries production budget estimates over into operating budget
- Modeled production budget numbers for all plays under serious consideration continually updated as new information comes in to reflect input from staff and PM, changing Core Ensemble member availability/ interest, and different potential season combinations/slots. Examples:
- Sometimes in-depth production budgeting has resulted in need to change selections
- Nick and Ian explore potential replacement choices
- Nick makes necessary adjustments and decisions and addresses with ensemble
- Play once dropped after cast - very traumatic, including cutting a Core Ensemble director.
- Nick and Ian explore potential replacement choices
- Director contracts prepared (starting in November)
- Operating Budget and Season go to the Board (December)
- Proposed Season “ratified” by board (doesn’t vote)
- Do express “doubts” and can withhold budget approval
- In practice, voice concern and approve
- Do express “doubts” and can withhold budget approval
- Proposed Season “ratified” by board (doesn’t vote)
- If budget issues, Nick & staff go back and resolve
- Rights work with budget
- Nick’s conscience
- Artist budget
- Rights work with budget
Additional Season Planning and Preparation (December - March)
December
- Lock in dates/venue
- Company assignments
- Followed by other casting, auditions, firming of director contracts
- Followed by other casting, auditions, firming of director contracts
- Start identifying Season Sponsors
January - March
- Casting continues
- Admin elements
- Fundraising, marketing concepts
- Fundraising, marketing concepts
- Final Deadline for firming elements of Season in February
- Traditionally Announce Next Season at Annual Benefit beginning of March
- Subscriptions go on sale following announcement
Any suggested changes/additions or other comments to the Season Selection Process?
Key Considerations in Season Selection
Review the outline of key considerations below and, from your own perspective, rate the importance of each using the following scale:
1 = unimportant
2 = somewhat important
3 = important
4 = very important
5 = critically important.
(You are rating importance of each consideration to season selection, not rating these considerations against each other.)
Feel free to provide brief comments or questions where indicated. If you are unsure of importance, leave the rating blank.
- What Core Ensemble members passionate about
- Emotional connection has high value
- Emotional connection has high value
- Mission fit
- Brand/identity
- Artistic fit of plays to one another
- Not stepping on each other
- Not stepping on each other
- Challenges artists
- Variety in aesthetic, style, topic
- EDI & Representation
- Casting, playwrights, directors
- Casting, playwrights, directors
What Core Ensemble members passionate about
Mission fit
Brand/identity
Artistic fit of plays to one another
Challenges artists
Variety in aesthetic, style, topic
EDI & Representation
Any comments regarding the considerations in season selection? If so, please note.
Are there other considerations you believe rise to a #4 or #5 in importance?
If so, please note.
Key Non-Artistic Considerations in Season Selection
Review the outline of key non-artistic considerations below and, from your own perspective, rate the importance of each using the following scale:
1 = unimportant
2 = somewhat important
3 = important
4 = very important
5 = critically important.
(You are rating importance of each consideration to season selection, not rating these considerations against each other.)
Feel free to provide brief comments or questions where indicated. If you are unsure of importance, leave the rating blank.
- How shows work together (on practical basis)
- Overall budget fit
- What we can afford
- Budget balance
- Expense and revenue projections assumptions and implications
- Expense and revenue projections assumptions and implications
- What we can afford
- Value question
- Ticket price
- What is the value of the work?
- Ticket price
- EDI
- Optics of Season Salon
- Optics of Season Salon
Key considerations that fall between or in both Artistic/Non Artistic
- Fits audience
- Challenges audience
- Core Ensemble representation
- Nick & Ian roles in season
- Risk tolerance & balance
- Recognition
- Messaging
- How do these plays fit together?
- Selling season
- Marketing opportunities
- How do these plays fit together?
How shows work together
Overall budget fit
Value question
EDI
Fits audience
Challenges audience
Core Ensemble representation
Nick & Ian roles in season
Risk tolerance & balance
Recognition
Messaging
Any comments regarding the non-artistic considerations in season selection? If so, please note.
Are there other non-artistic considerations you believe rise to a #4 or #5 in importance?
If so, please note.

Remy Bumppo Theatre Company
Key Artistic Success Indicators for Overall Season
Please review this list of artistic season success indicators. Briefly comment on any that are confusing, that you disagree with, or that you'd articulate differently.
- Vision realized: delivery of season considerations
- Achieved Excellence
- Consistency in standard of quality
- Exceeded expectations/cleared high bar
- Substance vs fluff
- Consistency in standard of quality
- Can point to ways season supported or advanced Mission
- We contributed to something meaningful
- Raised level of cultural discourse
- World a wiser rather than dumber place
- We contributed to something meaningful
- Plays talked to each other
- Core Ensemble engagement, pride, happiness, commitment
- Artists desire to work here
- Indicators:
- willingness to prioritize/commit to working with us despite sacrifices involved
- “What have you got for me?”
- willingness to prioritize/commit to working with us despite sacrifices involved
- Indicators:
- Artistic reputation
- Positive profile in the community
- Positive profile in the community
Comments on overall season artistic success indicators?
Any additional overall season artistic success indicators you'd suggest?
Key Non-Artistic Success Indicators for Overall Season
Please review this list of non-artistic season success indicators. Briefly comment on any that are confusing, that you disagree with, or that you'd articulate differently.
- Response to season announcement
- Presales
- Presales
- Annual budget goals achieved and season ends in the black
- Actuals vs Goals
- Expenses managed well
- Revenue goals achieved
- Surplus
- Actuals vs Goals
- Met ticket sales expectations
- Subscription sales
- Resubscription rate
- # new subscribers
- Resubscription rate
- Subscription sales
- Ticket pipeline efficacy
- Single Ticket Buyer —> Subscriber —> Donor/Board Member
- Single Ticket Buyer —> Subscriber —> Donor/Board Member
- Constituent / stakeholder feedback (aspirational)
- Board, staff, audience, artist
- Board, staff, audience, artist
- Healthy contributed revenue
- # of new donors engaged
- Supporters engaged by the work
- Initiating conversations about it
- Tracking across multiple shows
- Initiating conversations about it
- # of new donors engaged
- Reach
- How well did season reach out?
- Company name recognition increased
- Audience development - # people added
- How well did season reach out?
- Press, media, PR attention / ease
- Inclusion in year-end press
- Inclusion in year-end press
- Trust level re: leadership risk management in next season planning
- Value question
- Ticket price
- What is the value of the work?
- Ticket price
Key Success Indicators that are between or both Artistic and Non-Artistic
- Season was aligned/balanced
- In terms of emotional expectations and budget expectations
- In terms of artistic and non-artistic success
- In terms of emotional expectations and budget expectations
Comments on non-artistic success indicators for overall season?
Any additional non-artistic success indicators for overall season you'd suggest?
Approach to Risks
Please review this summary of UrbanTheater Company’s approach to risks, and think about it in connection with play selection and season planning. Note any suggested clarifications/additions where indicated.
Comments on approach to risks?

Remy Bumppo Theatre Company
Past Production “Hits” and “Misses”
Sometimes a theater company produces work that is deeply satisfying by artistic and/or financial, logistical and organizational measures and standards. Sometimes that’s not the case. In the next stage of research, Moonshot will pay particular attention to plays that represent a range of outcomes.
Please consider those productions you experienced or recall from the list below and respond to the questions. For purpose of our inquiry, we are looking at both artistic success/disappointment and non-artistic (financial, institutional, and other) success/disappointment.
This is a subjective exercise. Results, tabulated in the aggregate, will inform which productions are studied in greater depth.
Please check all of the following productions that you were involved in and/or experienced as an audience member:
Within each of the following categories, list 3-4 plays that, in your opinion:
Were particularly successful by artistic standards (quality of script, performances, production, etc.)
Were particularly successful by non-artistic measures and standards (financial, logistical, organizational, etc.)
Were particularly disappointing by artistic standards
Were particularly disappointing by non-artistic measures and standards
While we’ll be delving into the “why’s” of success/disappointment later in the Moonshot process, feel free to briefly comment on your sense of the “why’s” for any of the shows you listed.

Remy Bumppo Theatre Company
Almost Done!
Any other observations/thoughts/comments you think would be helpful to further informing our collective understanding of the current play and season selection process?
Thank you for participating in this process. Are there any observations/thoughts/comments you would like to share with us regarding survey design, interface or your experience of taking the survey?
How long did it take you to complete the survey?
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I have completed the survey.
Thank you again for participating in Moonshot! A reminder that you may return and complete or update your responses anytime through
December 9



